Why is S Chand & Compan falling/rising?

As of 17-Jul, S Chand & Company Ltd is experiencing a decline in its stock price, currently at 224.40, which reflects a decrease of 2.3 or 1.01%. The stock has underperformed its sector by 1.09% today and has been on a consecutive downward trend for the last two days, resulting in a total drop of 2.14% during this period. Additionally, the stock's performance over the past week shows a slight decline of 0.33%, while it has fallen by 5.73% over the past month. Despite these recent challenges, the company has shown a positive long-term trend with a year-to-date return of 6.07% and a remarkable 321.41% increase over the past five years. The stock is currently trading above its 100-day and 200-day moving averages but below its shorter-term moving averages, indicating mixed signals in its price trend. The falling investor participation, with a delivery volume decrease of 18.29% against the 5-day average, may also contribute to the stock's current struggles.
In the broader market context, the Sensex has seen a decline of 1.12% over the past week, which suggests that the stock's short-term performance is slightly better than the benchmark. However, the stock's year-over-year performance of -7.46% contrasts with the Sensex's gain of 1.91%, indicating that S Chand & Company Ltd has lagged behind the market over a longer timeframe. Despite these challenges, the company maintains a low debt-to-equity ratio and has reported positive financial metrics, such as a high return on capital employed and an attractive valuation compared to its peers. These factors suggest that while the stock is currently facing downward pressure, its fundamentals remain relatively strong, which could provide a basis for potential recovery in the future.