Why is S Chand & Compan falling/rising?

As of 30-Jul, S Chand & Company Ltd is experiencing a decline in its stock price, currently at 217.20, which reflects a decrease of 3.6 or 1.63%. The stock has underperformed its sector by 2.84% today, and its delivery volume has significantly dropped by 48.16% compared to the 5-day average, indicating falling investor participation. Over the past week, the stock has decreased by 4.04%, and in the past month, it has fallen by 7.32%. Despite these declines, the company maintains a relatively low debt-to-equity ratio and has shown positive financial metrics, such as a high return on capital employed and a strong operating profit to interest ratio. Additionally, the stock offers a high dividend yield of 3.17%, which may attract some investors despite the recent price drop.
In the broader market context, S Chand & Company Ltd's short-term performance has been worse than the benchmark, with the Sensex declining by only 1.50% over the same week. While the stock has generated a negative return of 6.48% over the past year, it has seen a profit increase of 12.2%, suggesting that the fundamentals may still be strong. Institutional investors have increased their stake in the company, indicating confidence in its long-term potential. However, the recent underperformance and declining trading volume may be causing concern among retail investors, contributing to the stock's current downward trend.