Why is S Chand & Compan falling/rising?

As of 04-Aug, S Chand & Company Ltd's stock price is currently at Rs 214.10, reflecting a decrease of Rs 5.29 or 2.41%. The stock has underperformed its sector by 3.38% today and has experienced a consecutive decline over the last two days, resulting in a total drop of 4.97%. The stock's performance over the past week shows a decline of 1.34%, while it has fallen 6.97% over the past month. Despite a year-to-date increase of 1.21%, the stock has underperformed over the last year with a return of -6.45%. Positive factors include a low debt-to-equity ratio and a high dividend yield of 3.19%, which suggest a stable financial position. However, the stock's recent performance is hindered by falling investor participation, as evidenced by a decline in delivery volume.
Broader market context indicates that while the Sensex has gained 0.16% over the past week, S Chand & Company Ltd has seen a negative return, highlighting its underperformance relative to the broader market. The stock's recent struggles are compounded by a decline in trading volume and a lower position compared to its moving averages, which may indicate a lack of momentum. Although institutional investors have increased their stake, suggesting confidence in the company's fundamentals, the overall market sentiment and recent price movements reflect challenges that the stock is currently facing.