Why is S Chand & Compan falling/rising?

As of 06-Aug, S Chand & Company Ltd's stock price is currently at Rs 212.85, reflecting a decrease of Rs 3.15, or 1.46%. Today's price summary indicates that the stock has underperformed its sector by 2.4%, with an intraday low of Rs 210.65, which is a decline of 2.48%. The stock's performance over the past week shows a decrease of 2.00%, and over the past month, it has fallen by 7.52%. Additionally, the delivery volume has seen a significant drop of 43.86% compared to the 5-day average, indicating falling investor participation. While the stock maintains a high dividend yield of 3.26%, it is currently trading below its 5-day, 20-day, and 50-day moving averages, which may suggest a bearish sentiment among investors.
In the broader market context, the stock's recent performance has been weaker than the benchmark Sensex, which has declined by 1.15% over the past week and 3.46% over the past month. Despite a year-to-date gain of 0.61% for S Chand & Company, its one-year performance shows a decline of 3.12%, contrasting with the Sensex's increase of 2.48%. The stock's long-term performance remains strong with a 52.31% increase over three years and a remarkable 253.87% increase over five years, but the recent short-term trends indicate a struggle against both sector performance and broader market movements.