Why is S Chand & Compan falling/rising?

As of 15-Oct, S Chand & Company Ltd is experiencing a slight decline in its stock price, currently at 176.85, with a change of -0.05 (-0.03%). The stock has been underperforming recently, having fallen consecutively for the last two days, resulting in a total decline of -3.6% during this period. Additionally, the stock is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bearish trend. In the context of returns, the stock has seen a significant drop of -16.40% year-to-date and -20.05% over the past year, contrasting sharply with the Sensex, which has gained 5.72% year-to-date.
Broader Market Context: In the short term, S Chand & Company Ltd has underperformed compared to the Sensex, which has risen by 1.02% over the past week while the stock has declined by -4.69%. The broader sector of Printing & Publishing has also faced challenges, with a decline of -2.31%. However, there has been a notable increase in investor participation, with delivery volume rising by 374.78% against the 5-day average, suggesting some interest despite the overall negative performance. This liquidity indicates that while the stock is currently facing downward pressure, there may be potential for recovery if investor sentiment improves.