Why is S I Paper Mills falling/rising?

As of 10-Oct, South India Paper Mills Ltd is experiencing a decline in its stock price, currently at Rs. 68.36, which represents a decrease of Rs. 1.89 or 2.69%. The stock has hit a new 52-week low of Rs. 65.1 today, reflecting a significant drop of 7.33% at its intraday low. Over the past week, the stock has underperformed, with a return of -5.48%, and it has fallen consecutively for two days, resulting in a total decline of 4.75%. Additionally, the stock is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bearish trend. There has also been a notable decrease in investor participation, with delivery volume dropping by 51.41% compared to the 5-day average.
In the broader market context, the Sensex has shown a positive return of 1.59% over the past week, contrasting sharply with South India Paper Mills' negative performance. This divergence suggests that while the overall market is gaining, the company is struggling significantly. The stock's year-to-date performance is particularly concerning, with a decline of 36.11% compared to a 5.58% increase in the benchmark index. This underperformance relative to the market may further contribute to investor sentiment and the stock's downward trajectory.