Why is SAB Events falling/rising?

As of 13-Jun, SAB Events & Governance Now Media Ltd is experiencing a price increase, currently at 6.35, reflecting a change of 0.06 or 0.95% upward. The stock has shown strong performance recently, gaining 10.24% over the last three days and outperforming its sector by 2.67%. In the past week, it has risen by 11.40%, while over the past month, it has increased by 21.65%. However, despite these short-term gains, the company faces significant challenges, including a negative book value and a high debt to EBITDA ratio, indicating weak long-term fundamental strength. Additionally, 73.69% of promoter shares are pledged, which could exert downward pressure on the stock in a declining market.
In the broader market context, the stock's recent performance contrasts sharply with the benchmark, as the Sensex has declined by 1.30% over the past week and has shown negligible change over the past month. While SAB Events has outperformed the market in the short term, it has significantly underperformed over the last year, with a return of -33.51% compared to the Sensex's gain of 5.61%. This underperformance, coupled with the company's poor long-term growth prospects and negative EBITDA, suggests that while the stock may be rising in the short term, it remains a risky investment overall.