Why is SAB Events falling/rising?

As of 10-Jul, SAB Events & Governance Now Media Ltd is experiencing a decline in its stock price, currently at 6.46, reflecting a decrease of 0.05 or 0.77%. The stock has underperformed its sector by 1.72% today and has seen a trend reversal after three consecutive days of gains. Despite a positive performance over the past week (+1.89%) and month (+12.15%), the stock has significantly underperformed year-to-date with a drop of 63.65%. Key negative factors impacting the stock include a negative book value, a high debt-to-EBITDA ratio, and a concerning trend of pledged promoter shares, which collectively contribute to a weak long-term fundamental strength and increased risk perception among investors.
In the broader market context, while the Sensex has shown a slight decline of 0.06% over the past week, SAB Events' recent performance indicates a stark contrast, particularly with its year-to-date performance being substantially worse than the market's overall gain of 6.46%. The stock's liquidity appears adequate, but the negative EBITDA and poor long-term growth prospects suggest that investor sentiment remains cautious. Overall, the combination of underperformance relative to the market, high levels of pledged shares, and weak financial fundamentals are likely contributing to the stock's current downward movement.