Why is SAB Events falling/rising?

As of 17-Jul, SAB Events & Governance Now Media Ltd's stock price is currently at 6.99, reflecting an increase of 0.33 or 4.95%. The stock has shown a strong performance today, outperforming its sector by 5.18%. Over the past week, it has gained 8.20%, and over the past month, it has risen by 19.90%. However, despite this recent uptick, the stock has a negative long-term outlook due to a weak fundamental strength, highlighted by a negative book value and a high debt to EBITDA ratio. Additionally, the company has experienced poor long-term growth with net sales declining at an annual rate of -2.94% over the last five years. The stock's performance over the past year has been particularly concerning, with a decline of -35.46%, indicating significant underperformance compared to the broader market.
In the broader market context, the stock's recent gains come amid a backdrop where the Sensex has experienced a slight decline of -1.12% over the past week. While SAB Events has shown positive short-term returns, it has significantly underperformed the market over the last year, where the BSE500 has generated returns of 0.26%. The stock's liquidity appears adequate for trading, but a notable drop in investor participation, with delivery volume falling by -62.95% against the five-day average, raises concerns about sustained interest. Furthermore, the high percentage of pledged promoter shares (73.69%) adds a layer of risk, particularly in a declining market, which could exert additional downward pressure on the stock's price.