Why is SAB Events falling/rising?

As of 25-Jul, SAB Events & Governance Now Media Ltd is experiencing a decline in its stock price, currently at 7.11, which reflects a decrease of 0.14 or 1.93%. The stock has underperformed its sector today by 0.99% and has been on a consecutive fall for the last four days, resulting in a total decline of 7.54% during this period. Over the past week, the stock has decreased by 3.00%, while it has shown a significant increase of 17.33% over the past month. However, the long-term outlook remains concerning, with a year-to-date decline of 59.99% and a one-year drop of 28.90%. The company’s negative book value and weak long-term fundamentals, including a high debt-to-EBITDA ratio and poor net sales growth, contribute to its current stock performance.
In the broader market context, the Sensex has shown a slight decline of 0.36% over the past week, indicating that the market is experiencing some downward pressure as well. However, SAB Events has significantly underperformed the market over the last year, with its returns being much worse than the benchmark's negative return of 0.19%. The high percentage of pledged promoter shares (73.69%) adds to the stock's risk profile, particularly in a falling market, which can exacerbate downward price movements. Overall, the combination of recent poor performance, weak fundamentals, and high promoter pledge levels are contributing to the stock's decline.