Why is SAB Events falling/rising?

As of 29-Jul, SAB Events & Governance Now Media Ltd is experiencing a decline in its stock price, currently at 6.90, reflecting a decrease of 0.14 or 1.99%. The stock has been underperforming, having lost 10.27% over the last six days, and it has fallen 8.49% in the past week compared to a 1.03% decline in the Sensex. Additionally, the stock has a negative book value and a high Debt to EBITDA ratio, indicating weak long-term fundamental strength. The company's net sales have decreased at an annual rate of 2.94% over the last five years, and it has a negative EBITDA, which contributes to its risky trading status. Furthermore, 73.69% of promoter shares are pledged, which adds downward pressure in a falling market.
In the broader market context, while the Sensex has shown a slight decline of 1.03% over the past week, SAB Events has significantly underperformed with an 8.49% drop. The stock's performance over the past year is also concerning, with a return of -28.20%, compared to a mere -0.02% decline in the broader market. This stark contrast highlights the stock's struggles, particularly in light of its flat results and low cash reserves, which further diminish investor confidence and participation.