Why is SAB Events falling/rising?

As of 30-Jul, SAB Events & Governance Now Media Ltd is experiencing a decline in its stock price, currently at 6.77, which represents a decrease of 0.13 or 1.88%. The stock has been underperforming significantly, having fallen consecutively for the last seven days, resulting in a total decline of 11.96% during this period. Additionally, the stock's performance today has underperformed its sector by 2.03%. Over the past week, the stock has seen a return of -8.39%, while it has shown a modest gain of 8.49% over the past month. However, its year-to-date performance is concerning, with a staggering decline of 61.90%. Factors contributing to this downturn include a negative book value, poor long-term growth in net sales, and a high debt-to-EBITDA ratio, indicating weak fundamental strength. Furthermore, 68.94% of promoter shares are pledged, which adds downward pressure in a falling market.
In the broader market context, the stock's performance has been notably worse than the benchmark, with the Sensex showing a decline of only 1.50% over the past week and a slight gain of 4.28% year-to-date. This stark contrast highlights the stock's struggle, as it has underperformed the market significantly over the last year, with a return of -28.13% compared to the BSE500's negative return of -2.34%. The falling investor participation, evidenced by a dramatic drop in delivery volume, further exacerbates the stock's challenges, indicating a lack of confidence among investors. Overall, these factors collectively explain the ongoing decline in SAB Events' stock price.