Why is SAB Events falling/rising?

As of 29-Sep, SAB Events & Governance Now Media Ltd is experiencing a decline in its stock price, currently at 6.82, which reflects a decrease of 0.13 or 1.87%. The stock has underperformed its sector by 1.09% today and has been on a downward trend for the last three days, accumulating a total loss of 5.67% during this period. Additionally, the stock's performance over the past week shows a decline of 1.16%, while it has seen a significant drop of 61.62% year-to-date. The company is facing challenges such as a negative book value, a weak long-term growth rate of net sales, and a high debt-to-EBITDA ratio, which collectively contribute to its current weak market position. Furthermore, the fact that 68.94% of promoter shares are pledged adds to the downward pressure on the stock price.
In the broader market context, the stock's recent performance contrasts with the benchmark, as it has underperformed the BSE500 index, which recorded a negative return of 7.50% over the past year, while SAB Events' stock fell by 35.05%. This significant underperformance indicates a lack of investor confidence, exacerbated by a drastic reduction in delivery volume, which fell by 99.6% against the five-day average. The stock's liquidity remains adequate for trading, but the overall market sentiment appears to be unfavorable, leading to continued selling pressure on SAB Events.