Why is Saffron Industri falling/rising?

As of 28-Jul, Saffron Industries Ltd is experiencing a price increase, currently at Rs 21.17, which reflects a rise of 0.41 or 1.97%. The stock has shown strong performance, with a 5.96% increase over the past week and an impressive 51.76% rise over the last month. It is currently trading close to its 52-week high, just 2.03% away from Rs 21.6. Additionally, the stock has outperformed its sector by 4.29% today and is trading above all its moving averages, indicating positive momentum. However, it is important to note that the company has a negative book value and weak long-term fundamentals, with declining net sales and a high debt-to-equity ratio, which could pose risks to its valuation.
In the broader market context, Saffron Industries has significantly outperformed the Sensex, which has declined by 1.59% over the past week and 3.77% over the past month. While the stock has generated a remarkable return of 202.43% year-to-date, the overall market has only increased by 3.52%. This stark contrast highlights the stock's strong performance relative to the benchmark, despite the negative factors that suggest caution for long-term investors. The rising investor participation, indicated by a substantial increase in delivery volume, further supports the stock's upward movement in the short term.