Why is Saffron Industri falling/rising?

As of 18-Aug, Saffron Industries Ltd is experiencing a price increase, currently at Rs. 27.85, reflecting a rise of 0.54 (1.98%). The stock has recently hit a new 52-week and all-time high today, and it has been on a consecutive gain streak for the last 15 days, accumulating a remarkable 34.15% return during this period. Additionally, the stock has outperformed its sector by 1.67% today and has shown impressive returns over various time frames, including a 128.09% increase over the past year and a staggering 297.86% year-to-date. However, it is important to note that the company has a negative book value and weak long-term fundamental strength, with declining net sales and high debt levels, which could pose risks despite the recent price surge.
In the broader market context, Saffron Industries has significantly outperformed the benchmark Sensex, which has only increased by 0.83% over the past week, while the stock itself has risen by 8.16%. This strong performance relative to the benchmark indicates robust investor interest and confidence in the stock, particularly in light of its recent gains and liquidity improvements. However, the company's long-term growth concerns, highlighted by negative sales growth and a high debt-to-equity ratio, suggest that while the stock is currently rising, there are underlying risks that investors should consider.