Why is Saffron Industri falling/rising?

As of 22-Aug, Saffron Industries Ltd is experiencing a price increase, currently at Rs. 30.12, reflecting a rise of 0.59 or 2.0%. The stock has hit a new 52-week and all-time high today and has shown strong performance, gaining 45.09% over the last 19 consecutive days. In the past week, the stock has outperformed the sector by 3.09% and has recorded impressive returns of 10.29% over the last week and 47.86% over the past month. However, despite these positive movements, the company has a negative book value and weak long-term fundamentals, with net sales declining at an annual rate of -8.80% and a high debt-to-equity ratio, indicating potential risks for investors.
In the broader market context, Saffron Industries' short-term performance significantly outpaces the Sensex, which has only increased by 0.88% over the past week. While the stock has shown remarkable growth year-to-date at 330.29%, the overall market has only grown by 4.05% in the same period. This stark contrast highlights the stock's strong momentum despite underlying concerns regarding its long-term viability, as evidenced by flat results in recent quarters and a substantial drop in net sales. The declining investor participation, with a 34.85% drop in delivery volume, may also suggest caution among investors despite the stock's recent gains.