Why is Saffron Industri falling/rising?

As of 25-Aug, Saffron Industries Ltd is experiencing a price increase, currently at Rs.30.72, reflecting a rise of 0.6 or 1.99%. The stock has been on a positive trajectory, gaining 47.98% over the past month and achieving a new 52-week and all-time high today. Despite this upward movement, the stock has underperformed its sector by 7.02% today. The stock has shown consistent gains over the last 20 days, trading above all key moving averages, which indicates strong short-term momentum. However, it is important to note that the company has a negative book value and weak long-term fundamentals, with net sales declining at an annual rate of -8.80% and a high debt-to-equity ratio.
In the broader market context, Saffron Industries' recent performance has significantly outpaced the benchmark Sensex, which has only increased by 0.45% over the past week. The paper and paper products sector, in which Saffron operates, has gained 9.81%, suggesting a favorable environment for the industry despite the company's individual challenges. The rising investor participation, indicated by a 23.74% increase in delivery volume, reflects growing interest in the stock. However, the company's flat results in the latest quarter and negative growth in net sales highlight the risks associated with investing in Saffron Industries, making it a stock that is trading risky compared to its historical valuations.