Why is Saffron Industri falling/rising?

As of 08-Sep, Saffron Industries Ltd is experiencing a decline in its stock price, currently at 27.91, reflecting a decrease of 0.43 or 1.52%. The stock has been underperforming, having fallen consecutively for the last seven days, resulting in a total drop of 12.64%. Additionally, the stock's performance today has underperformed its sector by 0.32%. Despite showing positive returns over the past month and year-to-date, with increases of 10.53% and 298.71% respectively, the company faces significant challenges, including a negative book value and poor long-term growth indicators, such as a decline in net sales and operating profit. The high debt levels and weak fundamental strength further contribute to the stock's current downward trajectory.
In the broader market context, Saffron Industries' short-term performance contrasts sharply with the benchmark, as the Sensex has gained 0.53% over the past week while the stock has dropped 9.09%. This disparity highlights the stock's struggles relative to the overall market. The falling investor participation, evidenced by a dramatic decrease in delivery volume, suggests a lack of confidence among investors, which may be exacerbating the stock's decline. Overall, the combination of negative financial indicators and poor market sentiment is driving the stock's recent downward movement.