Why is Saj Hotels falling/rising?

As of 15-Jul, Saj Hotels Ltd is experiencing a decline in its stock price, currently at 64.00, which reflects a decrease of 1.45 or 2.22%. The stock has underperformed its sector today by 3.9%, and its delivery volume has significantly dropped by 72.22% compared to the 5-day average, indicating falling investor participation. Over the past week, the stock has decreased by 6.16%, and over the past month, it has fallen by 7.58%. Despite a strong year-to-date performance of 25.49%, the company faces challenges such as poor management efficiency, evidenced by a low Return on Equity (ROE) of 2.79%, and an expensive valuation with a Price to Book Value of 0.9.
In the broader market context, the Sensex has declined by only 1.28% over the past week, suggesting that Saj Hotels' performance is lagging behind the benchmark. While the company has shown healthy long-term growth with an operating profit increase of 49.50% annually, the flat results reported in March and the low profitability per unit of shareholders' funds may be contributing to the stock's downward movement. The majority shareholders being promoters could provide some stability, but the combination of low investor participation and management inefficiencies appears to be weighing on the stock's performance.