Why is Salora Intl. falling/rising?

As of 04-Aug, Salora International Ltd is experiencing a decline in its stock price, currently at 40.64, reflecting a decrease of 0.91 or 2.19%. The stock has underperformed its sector today by 3.19% and has been on a downward trend for the last two days, accumulating a total loss of 9.89% during this period. Over the past week, the stock has dropped by 7.30%, and its year-to-date performance shows a significant decline of 43.15%. The company is also facing operational challenges, including operating losses and a weak long-term fundamental strength, indicated by a negative annual growth rate in net sales and a high debt-to-EBITDA ratio. These factors contribute to the stock's recent downward movement.
In the broader market context, Salora International's performance contrasts sharply with the Sensex, which has gained 0.16% over the past week, while Salora has seen a substantial decline. The stock's performance over the last year is particularly concerning, with a return of -32.20%, underperforming the BSE500 index in both the short and long term. Despite a rise in investor participation, as evidenced by a significant increase in delivery volume, the overall sentiment remains negative due to the company's financial struggles and poor growth prospects.