Why is Sam Industries falling/rising?

As of 26-Jun, Sam Industries Ltd is experiencing a decline in its stock price, currently at Rs 64.00, reflecting a decrease of Rs 4.6 or 6.71%. The stock has underperformed its sector by 6.81% today and has been on a consecutive downward trend for the last two days, with a total return drop of 7.99% during this period. Over the past year, the stock has generated a negative return of 14.78%, while its profits have significantly decreased by 70.8%. Despite trading at a discount compared to its peers, the company shows weak long-term fundamental strength, with an average Return on Equity (ROE) of 9.55% and a flat performance in its latest financial results.
In the broader market context, the stock's recent performance contrasts sharply with the benchmark, as the Sensex has gained 2.94% over the past week and 1.92% over the past month. While Sam Industries has seen a substantial increase of 178.26% over the last three years, its short-term performance remains concerning, especially given the market's positive trajectory. The stock's liquidity appears adequate for trading, but the overall negative sentiment surrounding its declining profits and weak growth prospects has contributed to its current price drop.