Why is Sam Industries falling/rising?

As of 27-Jun, Sam Industries Ltd is experiencing a slight increase in its stock price, currently at 64.11, with a change of 0.11 (0.17%) upwards. Today's price summary indicates that the stock has outperformed its sector by 2.78% and has shown a trend reversal after two consecutive days of decline. However, the stock's performance over the past week and month has been negative, with returns of -1.37% and -5.72%, respectively. Additionally, the stock has underperformed significantly over the past year, generating a return of -16.69%, while its profits have decreased by 70.8%. Despite trading at a discount compared to its peers, the weak long-term fundamentals, including a low return on equity of 9.55% and poor growth in net sales, suggest underlying issues that may hinder substantial recovery.
In the broader market context, the stock's recent performance contrasts sharply with the Sensex, which has gained 2.00% over the past week and 3.07% over the past month. The stock's year-to-date performance is also negative at -3.14%, while the broader market has seen a positive return of 7.58%. This underperformance highlights the challenges Sam Industries faces in attracting investor confidence, especially given the significant decline in delivery volume and the overall weak financial indicators. The liquidity of the stock remains adequate for trading, but the falling investor participation signals caution among traders, further contributing to the stock's struggles in the current market environment.