Why is Sam Industries falling/rising?

As of 17-Jul, Sam Industries Ltd is currently priced at 64.00, reflecting a slight increase of 0.2 or 0.31%. The stock has outperformed its sector today by 0.57%, with a delivery volume that has risen by 2.92% compared to the 5-day average, indicating increased investor participation. However, despite this positive movement, the stock has shown a decline of 14.67% over the past year, with profits plummeting by 70.8%. The stock is trading at a discount compared to its peers, but it also faces challenges such as weak long-term fundamentals, evidenced by an average Return on Equity (ROE) of 9.55% and a modest annual net sales growth rate of 7.54% over the last five years.
In the broader market context, while the Sensex has generated a return of 1.91% over the past year, Sam Industries has significantly underperformed, resulting in a negative return of 14.67%. This stark contrast highlights the stock's struggles relative to the market. The stock's performance over the last week shows a modest gain of 2.07%, while the benchmark has declined by 1.12%, suggesting some short-term resilience. However, the overall long-term outlook remains weak, as indicated by flat results and a substantial decline in profit, which may continue to weigh on investor sentiment.