Why is Sam Industries falling/rising?

As of 29-Jul, Sam Industries Ltd is experiencing a decline in its stock price, currently at 62.00, reflecting a decrease of 0.5 or 0.8%. The stock has been on a downward trend, losing value for the last four consecutive days, resulting in a total drop of 8.62% during this period. Additionally, the stock is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating weak performance. Over the past year, the stock has generated a return of -20.92%, significantly underperforming compared to the benchmark Sensex, which has seen a minimal decline of only 0.02%. The company's return on capital employed (ROCE) stands at 5.7, suggesting fair valuation, but its profits have plummeted by 70.8%, contributing to negative sentiment among investors.
In the broader market context, while the Sensex has shown a slight decline of 1.03% over the past week, Sam Industries has fared much worse with a 7.46% drop in the same timeframe. This stark contrast highlights the stock's underperformance relative to the market. Despite a rise in investor participation, as indicated by a 41.69% increase in delivery volume, the overall weak long-term fundamentals, including an average return on equity (ROE) of 9.55% and poor growth in net sales, have led to a bearish outlook for the stock. The combination of these factors suggests that investors remain cautious, resulting in continued selling pressure on Sam Industries.