Why is Sam Industries falling/rising?

As of 30-Jul, Sam Industries Ltd is experiencing a price increase, currently at Rs 63.99, reflecting a rise of 1.99 (3.21%). Today's performance indicates a trend reversal as the stock has gained after four consecutive days of decline, outperforming its sector by 3.7%. However, despite this short-term gain, the stock has underperformed over the past week and month, with returns of -5.69% and -4.41%, respectively. Additionally, the stock is trading below its moving averages across various time frames, and there has been a significant drop in investor participation, with delivery volume falling by 49.63% compared to the five-day average. The stock's long-term fundamentals are weak, with a return on equity of 9.55% and a substantial profit decline of 70.8% over the past year, contributing to its overall negative performance.
In the broader market context, while the Sensex has shown a slight decline of 1.50% over the past week, Sam Industries' performance has been notably worse, indicating a lack of investor confidence. The stock has also underperformed the market over the last year, with a return of -17.17% compared to the BSE500's -2.34%. This underperformance, coupled with the company's weak long-term growth prospects and flat results, suggests that the recent price increase may not be sustainable in the face of ongoing fundamental challenges.