Why is Sam Industries falling/rising?

As of 12-Aug, Sam Industries Ltd is experiencing a price increase, currently at Rs 63.50, which reflects a rise of 2.5 or 4.1%. The stock has shown a strong performance today, outperforming its sector by 1.31% and achieving a consecutive gain over the last three days, resulting in a total return of 5.83% during this period. Despite this positive movement, the stock has had a volatile trading day, with an intraday high of Rs 64.99 and a low of Rs 55.1. Over the past week, the stock has returned +2.88%, although it has underperformed over the longer term, with a one-year return of -16.34%. Positive factors contributing to the recent rise include significant growth in net sales and a strong quarterly profit, while negative factors include weak long-term fundamentals and a substantial decline in profits over the past year.
In the broader market context, while the Sensex has shown a slight decline of -0.59% over the past week, Sam Industries has managed to rise, indicating a relative strength against the benchmark. However, the stock's one-year performance is concerning, as it has significantly underperformed the market, which has only declined by -2.11%. This disparity highlights the challenges faced by Sam Industries, particularly in terms of long-term growth and investor confidence, despite recent positive developments in sales and profit margins.