Why is Sammaan Capital falling/rising?

As of 11-Jul, Sammaan Capital Ltd is experiencing a decline in its stock price, currently at 127.25, which reflects a decrease of 4.75 or 3.6%. The stock has underperformed its sector today by 2.96%, following a trend reversal after four consecutive days of gains. It reached an intraday low of Rs 126.4, indicating a significant drop of 4.24%. Over the past week, the stock has shown a modest gain of 3.37%, but it has underperformed over the longer term, with returns of -2.19% over the past month and a substantial -24.64% over the past year. The company's fundamentals are concerning, with net sales declining at an annual rate of -8.55% and operating profit down by -26.51%. Additionally, the stock's return on equity is negative at -8.3, and it is trading at a premium compared to its peers, which may deter investors.
In the broader market context, while the BSE500 has generated a return of 0.52% over the past year, Sammaan Capital has significantly lagged behind with its negative return of -24.64%. This stark contrast highlights the company's struggles relative to the overall market performance. Furthermore, the stock's liquidity appears adequate for trading, but a notable decline in investor participation, with delivery volume dropping by 24.18% against the five-day average, suggests waning interest. High institutional holdings at 30.6% indicate that more knowledgeable investors are involved, yet the poor long-term growth prospects and expensive valuation may lead to continued selling pressure.