Why is Sangam India falling/rising?

As of 17-Jul, Sangam (India) Ltd's stock price is rising, currently at 475.95, reflecting an increase of 8.9 or 1.91%. The stock has shown strong performance today, outperforming its sector by 1.63% and reaching an intraday high of Rs 477.35. Over the past week, it has gained 2.41%, and in the last month, it has increased by 11.45%. Despite a decline in profits over the past year by 21.3%, the stock has generated a return of 17.11%, indicating a market-beating performance in both the near and long term. The stock is also trading above all key moving averages, and there has been a notable rise in investor participation, with delivery volume increasing by 42.96% against the 5-day average.
In the broader market context, Sangam (India) Ltd has outperformed the Sensex, which has declined by 1.12% over the past week, while the stock has shown a positive return. This divergence highlights the stock's resilience amid broader market challenges. However, it is important to note that the company has faced negative results for the last ten consecutive quarters, and its long-term fundamentals are considered weak, with a high Debt to EBITDA ratio and low domestic mutual fund interest. These factors may contribute to caution among investors despite the recent price increase.