Why is Saraswati Saree falling/rising?

As of 30-Jul, Saraswati Saree Depot Ltd is currently priced at 93.48, reflecting a decline of 0.77, or 0.82%. The stock has been underperforming significantly, having lost 7.85% over the last nine consecutive days. It is trading below all its moving averages, indicating a bearish trend. Additionally, the stock has underperformed its sector by 7.42% today. Over the past week, the stock has decreased by 4.12%, and over the past month, it has fallen by 5.08%, while year-to-date, it has plummeted by 27.42%. Despite these declines, the company has shown positive financial results, with net sales growing by 25.83% and profit after tax increasing by 23.73% over the last six months. The company also boasts a high return on equity of 17.19% and a low debt-to-equity ratio, which suggests strong management efficiency and an attractive valuation.
Broader Market Context: In comparison to the benchmark Sensex, which has gained 4.28% year-to-date, Saraswati Saree Depot Ltd's significant decline of 27.42% indicates a stark underperformance. The retailing sector has seen a gain of 6.36%, contrasting sharply with the stock's downward trajectory. Furthermore, the delivery volume has decreased by 24.26% against the five-day average, suggesting a decline in investor participation. This lack of interest, combined with the stock's poor performance relative to both its sector and the broader market, contributes to the ongoing downward pressure on its price.