Why is Saregama India falling/rising?

As of 25-Jul, Saregama India Ltd is experiencing a decline in its stock price, currently at Rs 483.05, which reflects a decrease of Rs 12.0 or 2.42%. The stock has been underperforming, having fallen consecutively for the last five days, resulting in a total decline of 5.15% over that period. Today's trading activity indicates that the stock touched an intraday low of Rs 482 and is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Additionally, there has been a significant drop in investor participation, with delivery volume decreasing by 66.48% compared to the 5-day average. Despite these challenges, the company has a low debt-to-equity ratio and has shown healthy long-term growth, with operating profit increasing at an annual rate of 31.41%. Furthermore, high institutional holdings at 21.9% suggest that informed investors are maintaining their positions, which could provide some stability.
In the broader market context, Saregama India's short-term performance has been notably weaker than the benchmark Sensex, which has only declined by 0.36% over the same one-week period. While the stock has a year-to-date return of 4.21%, it has underperformed over the past year with a decline of 10.21%, contrasting with the Sensex's increase of 1.78%. This underperformance in the short term, coupled with the recent price drop and reduced trading volume, indicates a challenging environment for Saregama India, despite its positive long-term growth indicators and institutional support.