Why is Sarup Industries falling/rising?

As of 18-Nov, Sarup Industries Ltd is experiencing a decline in its stock price, currently at Rs 153.45, which reflects a decrease of Rs 8.05 or 4.98%. The stock has underperformed its sector by 2.36% today and has been on a downward trend for the last three days, accumulating a total loss of 10.24%. Despite a significant increase of 59.02% over the past month, the stock's performance has been negatively impacted by a high level of pledged promoter shares and a negative book value, indicating weak long-term fundamental strength. Additionally, the company has shown poor long-term growth, with net sales growing at an annual rate of only 12.49% and an operating profit stagnating at 0% over the last five years.
In the broader market context, the Sensex has increased by 0.96% over the past week, contrasting with Sarup Industries' decline of 5.28% during the same period. This suggests that while the overall market is experiencing positive momentum, Sarup Industries is struggling significantly. The footwear sector has also seen a decline of 3%, which may contribute to the stock's underperformance. Furthermore, the falling investor participation, with a 90.07% drop in delivery volume, indicates a lack of confidence among investors, further exacerbating the stock's downward trajectory.