Why is Satchmo Holdings falling/rising?

As of 09-Jul, Satchmo Holdings Ltd is experiencing a decline in its stock price, currently at 3.85, reflecting a decrease of 0.2 or 4.94%. The stock has underperformed its sector by 3.63% today and has been on a consecutive downward trend for the last two days, resulting in a total decline of 8.55% during this period. Over the past week, the stock has fallen by 8.77%, while its performance over the last month shows a significant increase of 23.79%. However, the company is facing serious challenges, including a negative book value and poor long-term growth, with net sales declining at an annual rate of 22.27%. The company has reported negative results for the last five consecutive quarters, with a substantial drop in net sales and profits, which contributes to the stock's current weakness.
In the broader market context, the Sensex has shown a slight increase of 0.15% over the past week, contrasting with Satchmo Holdings' significant decline. While the stock has generated a modest return of 1.32% over the past year, it is important to note that its profits have plummeted by 186.5%, indicating a troubling financial outlook. The company's high debt levels and negative EBITDA further exacerbate its risk profile, making it less attractive to investors. Overall, the combination of poor financial performance, negative growth indicators, and a lack of institutional support has led to the stock's current downward trajectory.