Why is Satchmo Holdings falling/rising?

As of 16-Jul, Satchmo Holdings Ltd is experiencing a decline in its stock price, currently at 3.87, reflecting a decrease of 0.12 or 3.01%. The stock has underperformed its sector by 3.46% today, following a trend reversal after two consecutive days of gains. While the stock has shown a positive return of 0.52% over the past week and 1.84% over the past month, it has a year-to-date decline of 9.37%. The company's financial health is concerning, as it has reported negative results for the last five consecutive quarters, with net sales dropping significantly and a negative book value indicating weak long-term fundamental strength. Additionally, the company has a high debt-to-equity ratio, which further exacerbates its financial instability.
In the broader market context, the stock's recent performance contrasts with the Sensex, which has seen a decline of 1.08% over the past week and a gain of 5.75% year-to-date. This indicates that while Satchmo Holdings has managed to outperform the benchmark in the short term, its overall performance remains weak compared to the market. The company's negative EBITDA and poor long-term growth prospects, with net sales decreasing at an annual rate of 22.27%, contribute to the perception of the stock as risky. As a result, the combination of these factors leads to a bearish outlook for Satchmo Holdings, reflected in its current price movement.