Why is Satchmo Holdings falling/rising?

As of 01-Aug, Satchmo Holdings Ltd is experiencing a decline in its stock price, currently at 3.58, which reflects a decrease of 0.05 or 1.38%. The stock has been on a downward trend, having lost 5.79% over the last three days, and its performance over the past week shows a significant drop of 7.73%. Additionally, the stock's returns over the past month and year-to-date are concerning, with declines of 14.96% and 16.16%, respectively. The company is facing challenges, including a negative book value and weak long-term fundamental strength, as evidenced by a poor annual growth rate in net sales and a high debt-to-equity ratio. These factors contribute to the stock's current negative sentiment among investors.
In the broader market context, Satchmo Holdings' recent performance contrasts with the Sensex, which has only declined by 1.06% over the past week. While the stock's liquidity appears adequate, with a notable increase in delivery volume, the overall market sentiment remains cautious due to the company's weak financial fundamentals and negative EBITDA. The stock's returns over the past year have been negative at -9.37%, despite a rise in profits, indicating a disconnect between stock performance and underlying financial health. This combination of factors suggests that investors are wary of the stock's future potential, contributing to its current decline.