Why is Satchmo Holdings falling/rising?

As of 28-Aug, Satchmo Holdings Ltd is currently priced at 3.69, reflecting a decrease of 0.01 or 0.27%. The stock has underperformed significantly over the past year, with a return of -34.46%, while the benchmark Sensex has only declined by 2.08%. Today's performance indicates that the stock has outperformed its sector by 0.89%, although it is trading below several moving averages, including the 5-day, 20-day, 50-day, and 200-day averages. The stock's liquidity appears adequate, with a delivery volume increase of 153.3% against the 5-day average, but it is burdened by a negative book value and high debt levels, which contribute to its weak long-term fundamental strength.
In the broader market context, while the stock has shown some short-term resilience by outperforming its sector today, its long-term performance remains concerning. The stock's negative return of -34.46% over the past year starkly contrasts with the broader market's decline of only -5.01%. This significant underperformance, coupled with poor growth metrics such as a -23.39% annual rate of net sales growth and a negative EBITDA, indicates that Satchmo Holdings is facing considerable challenges that are likely influencing investor sentiment and contributing to its declining stock price.