Why is Satchmo Holdings falling/rising?

As of 01-Sep, Satchmo Holdings Ltd is experiencing a decline in its stock price, currently at 3.57, which represents a decrease of 0.15 or 4.03%. The stock has underperformed its sector by 5.05% today and is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Over the past week, the stock has fallen by 2.46%, and it has shown a significant decline of 34.85% over the past year, contrasting sharply with the broader market's negative return of only 2.43% during the same period. The company also has a negative book value and a weak long-term fundamental strength, with net sales declining at an annual rate of 23.39% and a debt-to-equity ratio averaging 0 times, indicating high debt levels.
In the broader market context, Satchmo Holdings' performance has been notably weaker than the benchmark, as evidenced by its 1-year return of -34.85% compared to the BSE500's -4.75%. This stark contrast highlights the company's struggles, particularly given its negative EBITDA and poor growth metrics. Despite a recent increase in investor participation, with delivery volume rising by 128.53% against the 5-day average, the overall sentiment remains negative due to the company's financial instability and poor historical performance.