Why is Satchmo Holdings falling/rising?

As of 02-Sep, Satchmo Holdings Ltd is experiencing a decline in its stock price, currently at 3.50, which represents a decrease of 0.07 or 1.96%. The stock has underperformed its sector by 3.01% today and has been on a consecutive downward trend for the last two days, with a total drop of 5.91% in that period. Additionally, Satchmo Holdings is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. The company has a negative book value and weak long-term fundamentals, highlighted by a significant annual decline in net sales and a high debt-to-equity ratio. The stock's performance over the past year has been particularly poor, with a return of -35.19%, which is substantially worse than the broader market's negative return of -4.82%.
In the broader market context, the Sensex has shown a slight decline of 0.78% over the past week and 0.55% over the past month, indicating a generally weak market environment. However, Satchmo Holdings' performance has been significantly worse, with a 1-week return of -5.41% and a 1-month return of -2.23%. Despite an increase in investor participation, as evidenced by a 198.9% rise in delivery volume, the overall sentiment remains negative due to the company's weak financial health and poor historical performance. This combination of factors contributes to the stock's ongoing decline.