Why is Satchmo Holdings falling/rising?

As of 23-Sep, Satchmo Holdings Ltd is experiencing a decline in its stock price, currently at 3.68, which reflects a decrease of 0.09 or 2.39%. The stock has underperformed its sector today by 1.47%, and while it is higher than the 20-day and 100-day moving averages, it is lower than the 5-day, 50-day, and 200-day moving averages. Over the past week, the stock has dropped by 4.42%, and its year-to-date performance shows a significant decline of 13.82%. The company is facing challenges with a negative book value and weak long-term fundamental strength, evidenced by a poor annual growth rate in net sales of -23.39% and an operating profit of 0% over the last five years. Additionally, the high debt levels and a debt-to-equity ratio averaging 0 times contribute to the stock's risk profile.
In the broader market context, the Sensex has shown a slight decline of 0.34% over the past week, indicating that the market is relatively stable compared to Satchmo Holdings' performance. The stock's negative returns over the past year of -25.35% further highlight its underperformance against the benchmark, which has seen a positive return of 5.07% year-to-date. This stark contrast in performance suggests that while the overall market may be experiencing growth, Satchmo Holdings is struggling significantly, leading to investor caution and a bearish outlook on the stock.