Why is Satchmo Holdings falling/rising?

As of 20-Oct, Satchmo Holdings Ltd is experiencing a price increase, currently at 4.38, reflecting a change of 0.39 or 9.77% upward. The stock has shown strong performance recently, outperforming its sector by 9.04% today and achieving consecutive gains over the last two days, resulting in a total return of 10.61% during this period. Additionally, the stock has outperformed the benchmark Sensex significantly over the past week and month, with returns of 12.02% and 19.67%, respectively. However, despite these positive movements, the company faces challenges such as a negative book value, weak long-term growth, and high debt levels, which could pose risks to its future performance.
Broader market context indicates that while Satchmo Holdings has been performing well in the short term, the overall market, represented by the Sensex, has shown more modest gains of 2.47% over the past week and 2.10% over the past month. This suggests that the stock's recent rise is not just a reflection of broader market trends but rather a specific response to its recent performance metrics and investor interest. Nonetheless, the company's negative EBITDA and declining net sales growth raise concerns about its long-term sustainability, which could impact investor sentiment moving forward.