Why is Sea TV Network falling/rising?

As of 07-Jul, Sea TV Network Ltd's stock price is currently at Rs 4.89, reflecting a decrease of Rs 0.01 or 0.2%. The stock has been experiencing a downward trend, having fallen consecutively for the last three days, resulting in a total decline of 5.6% during this period. Additionally, the stock is trading below all its moving averages, indicating weak performance. Over the past year, Sea TV Network has significantly underperformed the market, with a staggering decline of 51.96%, while the broader market has shown a modest gain of 4.31%. The company's negative book value and high debt levels further contribute to its weak long-term fundamentals, which are reflected in its poor sales growth and negative EBITDA.
In the broader market context, while the Sensex has shown a slight decline of 0.20% over the past week, Sea TV Network's performance has been notably worse, with a 5.78% drop in the same timeframe. Despite a recent increase in investor participation, as evidenced by a 324.83% rise in delivery volume, the stock's overall liquidity remains low, and it is close to its 52-week low. The company's weak financial health, characterized by a negative EBITDA and a high debt-to-equity ratio, poses significant risks, leading to a consensus that the stock is a strong sell. This combination of factors has contributed to the stock's continued decline in value.