Why is Sea TV Network falling/rising?

As of 22-Jul, Sea TV Network Ltd is experiencing a decline in its stock price, currently at 5.64, reflecting a decrease of 0.11 or 1.91%. The stock has underperformed in the short term, with a 1-week return of -5.53% compared to the Sensex's -0.47%. Today's performance indicates that the stock has outperformed its sector by 0.27%, but it remains below several moving averages, including the 5-day, 50-day, 100-day, and 200-day averages. The company is facing significant challenges, including a negative book value and high debt levels, which contribute to its weak long-term fundamental strength. Additionally, the stock has seen a drastic drop in delivery volume, falling by 98.11% against the 5-day average, indicating reduced investor participation.
Broader Market Context: In the last year, Sea TV Network has significantly underperformed the broader market, generating a return of -37.54% while the BSE500 index has returned 0.99%. The TV Broadcasting & Software sector has also faced a decline of 2.23%, which adds to the negative sentiment surrounding the stock. The high percentage of pledged promoter shares, currently at 51.19%, further exacerbates the downward pressure on the stock price, especially in a falling market. Overall, the combination of poor financial performance, high debt, and negative market sentiment contributes to the stock's current downward trajectory.