Why is Sea TV Network falling/rising?

As of 12-Aug, Sea TV Network Ltd's stock price is currently at 4.94, reflecting a decrease of 0.1, or 1.98%. The stock has underperformed its sector by 2.6% today and has been on a consecutive decline for the last two days, resulting in a total drop of 3.7% during this period. Over the past week, the stock has declined by 0.60%, and its performance over the last month shows a significant drop of 8.86%. The company is trading below all moving averages, indicating a bearish trend. Additionally, the company faces challenges such as a negative book value, weak long-term growth with net sales declining at an annual rate of 8.57%, and a high debt-to-equity ratio, which contributes to its risk profile. The proportion of pledged promoter shares has also increased, adding downward pressure on the stock price.
In the broader market context, Sea TV Network has significantly underperformed compared to the Sensex, which has only declined by 2.75% over the past month, while Sea TV's stock has dropped by 8.86%. This stark contrast highlights the stock's struggles relative to the market. Furthermore, the stock's year-to-date performance shows a staggering decline of 42.02%, while the Sensex has gained 2.68%. The overall negative sentiment surrounding the company, driven by poor financial fundamentals and high promoter pledge levels, has led to a lack of investor confidence, further exacerbating its underperformance in the market.