Why is Sea TV Network falling/rising?

As of 02-Sep, Sea TV Network Ltd's stock price is currently at Rs. 4.47, reflecting a decline of Rs. 0.23 or 4.89%. The stock has recently hit a new 52-week low and has been on a downward trend, having fallen consecutively for the last three days, resulting in a total decline of 13.87% during this period. The stock is trading below all key moving averages, indicating weak performance. Additionally, the company has a negative book value and a high debt-to-equity ratio, which contributes to its weak long-term fundamentals. The net sales have decreased significantly, and the stock is considered risky due to negative EBITDA. Furthermore, a substantial portion of promoter shares is pledged, which adds downward pressure in a falling market.
In the broader market context, Sea TV Network's performance has been notably poor compared to the benchmark, with a one-week return of -9.70% against the Sensex's -0.78%. Over the past year, the stock has generated a return of -57.39%, while the Sensex has only declined by 2.91%. This stark contrast highlights the stock's underperformance not just in the long term but also in the near term, as it has consistently lagged behind the broader market indices. The rising investor participation, indicated by increased delivery volume, does not seem to be enough to counteract the negative sentiment surrounding the stock.