Why is Sea TV Network falling/rising?

As of 04-Sep, Sea TV Network Ltd's stock price is currently at Rs. 4.87, reflecting an increase of Rs. 0.18 or 3.84%. The stock has shown a positive performance today, outperforming its sector by 4.39% and has gained consecutively over the last two days, accumulating a total return of 8.95%. However, the stock has hit a new 52-week low of Rs. 4.46 earlier today. Despite this short-term gain, the company faces significant challenges, including a negative book value, high debt levels, and poor long-term growth metrics, with net sales declining at an annual rate of -8.57%. Additionally, 51.19% of promoter shares are pledged, which can exert downward pressure on the stock in a falling market.
In the broader market context, Sea TV Network's recent short-term performance contrasts sharply with the benchmark Sensex, which has gained 0.80% over the past week while the stock has declined by 6.17%. This underperformance is indicative of the company's struggles, as it has generated a staggering -51.73% return over the past year, compared to the Sensex's modest decline of -1.98%. The stock's liquidity appears adequate for trading, but the falling investor participation, evidenced by a 16.6% drop in delivery volume, suggests waning interest among investors, further complicating its recovery prospects.