Why is Sea TV Network falling/rising?

As of 05-Sep, Sea TV Network Ltd's stock price is currently at 5.03, reflecting an increase of 0.16 or 3.29%. The stock has been gaining momentum over the last three days, with a total return of 12.53% during this period, outperforming its sector by 3.49%. However, despite this recent uptick, the company faces significant challenges, including a negative book value and a weak long-term fundamental strength, as evidenced by a decline in net sales and operating profit over the past five years. Additionally, the stock has a high debt-to-equity ratio and a negative EBITDA, which raises concerns about its financial stability. The proportion of pledged promoter shares has also increased, adding further downward pressure on the stock in a falling market.
In the broader market context, Sea TV Network's short-term performance of +1.82% over the past week outpaces the Sensex's gain of +1.13%. However, the stock's year-to-date performance shows a stark contrast, with a decline of -40.96% compared to the Sensex's increase of +3.29%. This underperformance highlights the company's struggles in both the long-term and near-term, as it has generated negative returns over the past year and has consistently lagged behind the broader market indices.