Why is SecureKloud Tech falling/rising?

As of 18-Jul, SecureKloud Technologies Ltd is experiencing a decline in its stock price, currently at 24.27, reflecting a decrease of 0.73 or 2.92%. The stock has underperformed its sector by 2.82% today and is trading below all key moving averages, indicating a bearish trend. Over the past week, the stock has shown a slight gain of 1.80%, but it has significantly underperformed over longer periods, with a year-to-date decline of 21.02% and a staggering 36.58% drop over the past year. The company has reported negative results for the last seven consecutive quarters, with a net sales decline of 15.19% annually over the last five years and a high debt-to-equity ratio, contributing to its weak long-term fundamental strength.
In the broader market context, while the Sensex has shown a modest gain of 4.63% year-to-date, SecureKloud's performance has been consistently poor, underperforming the benchmark in each of the last three years. The stock's recent liquidity, with a delivery volume increase of 8.06%, suggests some interest from investors; however, the overall sentiment remains negative due to the company's ongoing operating losses and low profitability, as indicated by a return on equity of only 0.87%. This combination of factors has led to a perception of the stock as risky, further contributing to its downward price movement.