Why is Sellwin Traders falling/rising?

As of 23-Jun, Sellwin Traders Ltd is experiencing a price increase, currently at 5.44, reflecting a change of 0.14 or 2.64% upward. The stock has shown strong performance in the short term, with a 30.46% return over the last seven days and a remarkable 58.14% increase over the past month. Despite this recent surge, the company has a weak long-term fundamental strength, indicated by an average Return on Equity (ROE) of 4.02% and a significant decline in net sales of 15.49%. Additionally, the stock is trading at a premium compared to its peers, which may raise concerns among investors, especially given its substantial negative return of 78.23% over the past year.
In the broader market context, Sellwin Traders has significantly outperformed the Sensex, which only increased by 0.12% over the past week, while the stock rose by 21.70%. This indicates a strong short-term momentum relative to the benchmark. However, it is essential to note that the stock has underperformed over the last year compared to the broader market, which generated a return of 2.78%. The rising investor participation, as evidenced by a 199.19% increase in delivery volume, suggests growing interest, but the overall long-term outlook remains cautious due to the company's weak fundamentals and historical performance.