Why is Sellwin Traders falling/rising?

As of 17-Jul, Sellwin Traders Ltd is experiencing a price increase, currently at 7.91, reflecting a rise of 0.15 or 1.93%. The stock has shown strong performance recently, with a consecutive gain over the last 11 days, resulting in a total return of 21.69% during this period. Additionally, it has outperformed its sector by 2.26% today. The stock is trading above all key moving averages, indicating positive momentum. The company reported a significant growth in net profit of 348.57% and a 31.31% increase in net sales, contributing to its favorable performance despite its long-term weak fundamental strength, as indicated by a low return on equity of 4.54% and an expensive valuation relative to its peers.
In the broader market context, Sellwin Traders has outperformed the Sensex over the past week and month, with returns of 10.01% and 68.66%, respectively, while the Sensex has declined by 1.12% and increased by only 0.83% during the same periods. However, it is important to note that the stock has significantly underperformed over the past year, with a return of -71.28% compared to the market's slight gain of 0.26%. This stark contrast highlights the stock's volatility and the challenges it faces despite recent positive developments.