Why is Sellwin Traders falling/rising?

As of 25-Jul, Sellwin Traders Ltd is experiencing a decline in its stock price, currently at 8.54, which reflects a decrease of 0.17 or 1.95%. The stock has recently seen a trend reversal, falling after 20 consecutive days of gains. Despite this drop, Sellwin Traders has shown strong performance over the past week and month, with returns of 5.96% and 42.57%, respectively. The company reported very positive results in June, with a net profit growth of 348.57% and significant increases in net sales and operating profit. However, it also faces challenges, such as a weak long-term fundamental strength indicated by an average return on equity of 4.54% and an expensive valuation relative to its peers.
In the broader market context, while Sellwin Traders has outperformed the Sensex over the past week and month, it has significantly underperformed over the last year, with a return of -67.39% compared to the Sensex's gain of 1.78%. The finance/NBFC sector has also seen a decline of 2.13%, which may be influencing the stock's current price movement. Additionally, despite rising investor participation and liquidity, the stock's long-term performance raises concerns, particularly given its substantial decline relative to the broader market over the past year.