Why is Senco Gold falling/rising?

As of 29-Jul, Senco Gold Ltd's stock price is currently at Rs 321.60, reflecting a decline of Rs 17.05 or 5.03%. The stock has been on a downward trend, having underperformed its sector by 4.71% today and experiencing a consecutive fall for the last eight days, resulting in a total drop of 13.72% during this period. It opened with a loss of 2.02% and reached an intraday low of Rs 321.60. The stock's performance over the past week shows a significant decline of 11.50%, while it has also fallen 40.22% year-to-date, contrasting sharply with the Sensex, which has gained 4.09% in the same timeframe. Despite some positive long-term growth indicators, such as a 21% annual increase in net sales and a substantial operating profit, the stock's recent performance has been negatively impacted by falling investor participation and trading below all key moving averages.
Broader market context indicates that Senco Gold's short-term performance has been significantly worse than the benchmark Sensex, which has only declined by 1.03% over the past week. This stark contrast highlights the stock's struggles in the current market environment. The liquidity of the stock remains adequate for trading, but the substantial drop in delivery volume suggests waning investor interest. While the company has shown healthy growth in sales and profits in the long term, the recent negative returns and the stock's trading at a discount compared to peers indicate that investor sentiment is currently unfavorable, contributing to the ongoing decline in its stock price.